Putting a new spin on lager with Spin Doctor from Bootleg Brewery

TMC have recently helped Manchester Craft brewer Bootleg Brewing Company launch their new craft lager Spin Doctor.

Whilst the craft ale market is becoming relatively established, the craft lager market is now starting to gain some ground of its own with the introduction of some interesting new products, utilising new methods and tastes.

TMC were briefed to help Bootleg launch their new craft lager offering Spin Doctor. Bootleg took everything they love about traditional lagers – clean taste, light straw colour, crisp carbonation – then added a magic ingredient overlooked by so many lager brewers: hops.
They then added Ella and Summer Australian hops. With Ella bringing light, fruity, gently herbal notes which blend perfectly with the balanced melon and peach characteristics of summer.
The result is a refreshingly different ‘spin’ on lager from the award winning Manchester Bootleg Brewery.

To help launch the product a full set of POS was produced along with a customer feedback card as well an advertorial appearing in the Manchester Evening News.

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