TMC were recently commissioned to produce a marketing strategy for West Pennine Storage Storage Equipment Ltd. The brief was to help the company evolve and achieve its long term goals.
West Pennine are a leading UK supplier of industrial racking systems and specialist mezzanine floor installations and shelving systems with a 30yr pedigree in the sector
Having dug deep into West Pennines Business past, present and future ambitions we proposed a change to the company branding from the current regionally biased West Pennine Storage Storage Equipment to The WP Group. This enabled us to develop sector specific sub-brands promoting WP’s expertise in its chosen vertical markets.
Stage two is now well under way with the new brand identity in development and the proposed new website in the planning stages.
Watch this space…..